Naveen Donthu (www.donthu.com) holds the Vachel Pennebaker Research Chair and is Professor

of Marketing in the Robinson College of Business at Georgia State University. He was the Marketing

Department Head from 2009 to 2025 and held the Georgia State University Distinguished University

Professor title from 2013 to 2023. He was the Editor-in-Chief of the Journal of Business Research

from 2016 to 2024.

Donthu received his MS in Management Science and Ph.D. in Marketing from the University of

Texas at Austin. Dr. Donthu's expertise are in marketing research, consumer research, advertising,

cross-cultural issues, branding, bibliometrics, and online consumer behavior. He has published over

200 research articles in leading peer-reviewed academic journals and conference proceedings,

including Marketing Science, Management Science, Journal of Marketing, Journal of Marketing

Research, Journal of Consumer Research, Harvard Business Review, and California Management

Review. His research has been cited over 62,000 times (Google Scholar).

Professor Donthu has consulted for several national and international companies, such as Apple

Computers, Marriott Corporation, Southern Company, BellSouth, UPS, Chick-fil-A, and

ServiceMaster, and presented executive seminars to managers in many countries. Naveen has

received industry support and several academic grants to conduct research.

Naveen received the Georgia State University Outstanding Faculty Achievement Award (a

university-wide award for extraordinary achievement in teaching, research, and service). Over the

years, he has also received several GSU Robinson College of Business Faculty Recognition Awards

for Research, Teaching, and Service. He was also awarded the Moschis Research Impact Award.

Dr. Donthu is currently the doctoral program coordinator for the Marketing Department at Georgia

State University. Prior to Georgia State University, he served on the faculty of Georgia Tech. He has

also been a visiting faculty at the University of Paris Dauphine for several years.